El-Ad, the owner of New York's Plaza Hotel, rebranded its five-tower Davie development and just topped out the first 22-story building. The 1,292 apartments are rentals, not condos, but the name signals a push toward luxury positioning.
Key Takeaways
- El-Ad National Properties rebranded its $1 billion Davie development to The Plaza Davie District, tying it to the company's ownership of New York's Plaza Hotel.
- The project spans five towers and about 1,292 rental apartments across three phases, and the 288-unit first tower has topped out, with completion set for early 2027.
- Every residence is a rental, not a condo, marketed as high-end apartment living near the airport, Nova Southeastern University, and the Seminole Hard Rock.
What does a famous New York luxury hotel have to do with Davie? Quite a bit, as it turns out. According to Florida YIMBY, El-Ad National Properties, the company behind Manhattan's Plaza Hotel, has renamed its $1 billion Davie development The Plaza Davie District and just topped out the first tower. It is a five-tower, 1,292-apartment rental community, and the Plaza name signals exactly how upscale the developer wants it to feel.
What is The Plaza Davie District?
The development spans about 2.8 million square feet across five residential towers, ranging from 21 to 24 stories, built in three phases. At full buildout it would hold roughly 1,292 rental apartments, 36,000 square feet of retail and restaurant space, and about 1.1 million square feet of parking and amenities. Phase One is a 22-story, 288-unit tower at 4820 Park Way, designed by Cooper Carry. It recently topped out, meaning it reached structural completion, with move-ins targeted for early 2027.
The amenities lean hard into luxury: rooftop pools, coworking spaces, a 24-hour fitness center, spa treatment rooms, pet parks, outdoor kitchens, game lounges, and a reservable Sky Lounge, along with smart-home features and private terraces on each floor. Many apartments will overlook the Seminole Hard Rock's guitar-shaped tower. One important detail for anyone hoping to buy in: these are rentals, not for-sale condos.
Why put the Plaza Hotel name on a Davie project?
Here is the interesting part. El-Ad National Properties, led by CEO Matthew Jeffries, is the US arm of the Israel-based Elad Group, which owns and famously renovated New York's Plaza Hotel. Renaming "The District at Davie" to The Plaza Davie District is a deliberate move to carry that hospitality brand into South Florida rental housing, the first time El-Ad has extended the Plaza identity into Florida multifamily. Jeffries described it as a more intentional, hospitality-driven vision, with the branding, architecture, and interiors all aligned.
In plain terms, El-Ad wants Davie renters to feel like they are getting a five-star experience. As Larry Mastropieri put it on the Discover South Florida Podcast: "This is going to be the highest price point rental in the area, most likely because it's going to offer the most awesome amenities." Whether the Plaza name translates in Davie is the bet the developer is making.
Why Davie, and why now?
The location is central to the pitch. The site sits in western Broward near Griffin Road and State Road 7, minutes from Fort Lauderdale-Hollywood International Airport, Nova Southeastern University, the Seminole Hard Rock, and Port Everglades. It falls within Davie's RISE District, short for Residential, Industrial, Social, and Export, a growth zone meant to encourage mixed-use development around technology, manufacturing, and trade, and Mayor Judy Paul endorsed the project as fitting that vision.
Davie has changed dramatically, from a rural, equestrian town into a fast-developing suburb where land is increasingly scarce, so much so that one developer proposed filling a lake to build apartments. A $1 billion project like this marks how far the town has come. El-Ad is targeting professionals, students, medical staff, and aviation workers drawn to the area's jobs and schools.
Thinking about renting, buying, or investing around Davie and central Broward? Knowing what is in the pipeline helps you plan. Talk to a real estate agent in Davie who tracks new development. Reach out to The Mastropieri Group, Realtors® or call (954) 833-1468.
How does it fit Broward's rental market?
The Plaza Davie District is one of the largest multifamily projects underway in the Davie market, and part of a booming South Florida apartment market. Nearby, Altis Davie added 286 units, and rental communities keep rising across central Broward, including Plantation Walk's final building with 297 apartments just north of Davie.
What sets El-Ad's project apart is scale and branding. At 1,292 units and a $1 billion investment, it aims to be the premium option, and likely the highest-priced rental in the area. For renters, that means more high-end choices, and for the market, it is another sign that major national and international developers see Davie as worth a serious bet. Delivery of the first tower in early 2027 will be the first real test of whether the Plaza positioning holds.
Watch More on This Topic: Watch this segment | Full Episode | Last week's recap
Frequently Asked Questions
What is The Plaza Davie District?
The Plaza Davie District is a $1 billion, 2.8-million-square-foot mixed-use development in Davie, Florida, with five residential towers and about 1,292 rental apartments planned across three phases. It also includes 36,000 square feet of retail and restaurant space. The developer, El-Ad National Properties, recently renamed it from The District at Davie.
Are The Plaza Davie District condos or apartments?
It is a rental community, not for-sale condominiums. All roughly 1,292 residences are apartments, marketed as high-end rentals with hotel-style amenities. The Plaza branding is meant to position it as a luxury option rather than to indicate any ownership opportunity.
Who is developing The Plaza Davie District?
The developer is El-Ad National Properties, the US arm of the Israel-based Elad Group, which owns New York's Plaza Hotel. The project team includes architecture firm Cooper Carry, general contractor Promethean Builders, and interior designer CID Design Group of Naples.
When will The Plaza Davie District be finished?
Phase One, a 22-story tower with 288 apartments, has topped out and is targeted for completion in early 2027. The full project is being built in three phases, so the remaining towers and amenities will be delivered over time as construction continues.
Where is The Plaza Davie District located?
The development is in Davie, in western Broward County, near Griffin Road and State Road 7. It sits minutes from Fort Lauderdale-Hollywood International Airport, Nova Southeastern University, the Seminole Hard Rock Hotel and Casino, and Port Everglades.
Local help for Davie and Broward buyers, sellers, and investors
Whether you are renting near a new project, buying, or weighing an investment as Davie keeps growing, it helps to work with a team that follows local development closely. Reach out to The Mastropieri Group, Realtors® in Fort Lauderdale, or call (954) 833-1468 for practical, hands-on guidance across South Florida.
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