Related Group and BH Group are planning a 90-unit Rosewood tower on North Flagler Drive in West Palm Beach, and the city just approved the project. It's their second branded luxury bet on the same corridor in less than a mile.
Key Takeaways
- Related Group and BH Group plan a 27-story, 90-unit Rosewood Residences at 2001 North Flagler Drive.
- The developers paid $34 million for the 0.8-acre waterfront site in October 2024.
- The city of West Palm Beach approved the project in June 2026, including the 195-foot height bonus above the as-of-right limit.
Related Group and BH Group are adding a second branded luxury tower to their North Flagler Drive portfolio in West Palm Beach. The planned 27-story, 90-unit Rosewood Residences at 2001 North Flagler Drive follows their Ritz-Carlton Residences at 1717 North Flagler, which is already under construction and more than 70% pre-sold. The city of West Palm Beach approved the Rosewood project in June 2026, a BH Group spokesperson confirmed.
What is being planned at 2001 North Flagler?
The Rosewood Residences will be a 27-story luxury high-rise with 90 units averaging approximately 3,400 square feet each. The building will include more than 13,000 square feet of indoor amenities, a swimming pool on the fifth floor, and 185 parking spaces. Arquitectonica (led by Bernardo Fort-Brescia) is the architect, the same firm designing the Ritz-Carlton project down the street.
The site currently holds a 9,900-square-foot medical office building constructed in 2001, which will be demolished. Related Group and BH Group paid $34 million for the 0.8-acre waterfront parcel in October 2024 ($42.5 million per acre). The seller, an entity managed by Dr. Steven Krumholz, originally purchased the land in 1997 for $480,000.
Pricing has not been announced. Based on the unit sizes and Rosewood brand positioning, expect pricing well north of $4 million per unit. Rosewood Hillsboro Beach, which topped out in early 2026, offers a comparable branded luxury reference point in South Florida.
Height bonus approved
The site is zoned for a maximum height of 111 feet as-of-right. Related and BH sought a height bonus of 195 feet to reach a total of 306 feet, or approximately 27 stories. To earn the bonus, the developers offered $4.8 million in contributions toward city park improvements and public transit infrastructure in West Palm Beach.
The city of West Palm Beach approved the project in June 2026. The approval clears the path to construction and confirms the $4.8 million public benefit package as the price of the height bonus. This follows the same model Related and BH have used across South Florida: offer measurable public benefit in exchange for density above the base zoning.
Interested in West Palm Beach's luxury corridor? Talk to a West Palm Beach real estate agent who understands how branded developments affect local values. Reach out to The Mastropieri Group or call (561) 556-9853.
Why is this their second bet on the same corridor?
The Ritz-Carlton Residences at 1717 North Flagler (138 units, starting at $3.5 million) are more than 70% presold before delivery, validating the model. Rosewood is the follow-through bet while demand is proven.
As Larry Mastropieri noted on the Discover South Florida Podcast: "What continues to amaze me is how quickly these buildings sell before they're even finished. Sometimes they're selling before they even come out of the ground or before the windows are in. That level of demand is what's driving more of these projects."
Related and BH running the same playbook at 2001 as they did at 1717 (same developer, same architect, same corridor, different brand) is not a coincidence. They are systematically building a branded luxury corridor to anchor West Palm Beach as a permanent luxury market, not a cycle play. Related Ross is also expanding with Edgeworth in West Palm Beach, adding to the family of Related companies reshaping the city.
How does this compare to other North Flagler projects?
The North Flagler District has more than 2,000 condos in its pipeline, making it the most high-profile luxury condo delivery zone outside Palm Beach Island. Here is how Rosewood stacks up:
- Rosewood Residences WPB: 27-story, 90 units, pricing TBD, city approved June 2026
- Ritz-Carlton Residences WPB: 27-story, 138 units, from $3.5M, 70%+ pre-sold, under construction
- South Flagler House: 28-story, 108 units, $6M+, under construction
- Mr. C Residences WPB: 27-story, 146 condos + 110 hotel keys, 85%+ pre-sold, under construction
- Alba Palm Beach: 22-story, topped off May 2025
The corridor is consolidating rapidly. Jeff Greene confirmed the sale of 1.6 acres at 2023 North Flagler, directly next door to Rosewood, to David Martin's Terra and BH Group for $100 million. Terra and BH plan two 31-story luxury condo towers on that site. Mast Capital is also planning a 25-story tower in the area. The Rosewood brand itself is expanding in South Florida: Related and Dezer are building Rosewood Hillsboro Beach, while Nahla Capital is planning a Rosewood condo and hotel at the Raleigh site in Miami Beach. Capital continues to flow into this corridor from every direction.
FAQs about Rosewood Residences West Palm Beach
Who is developing Rosewood Residences West Palm Beach?
Related Group (Jorge, Nick, and Jon Paul Pérez) and BH Group (Isaac and Liat Toledano) are the developers. This is the same joint venture behind the Ritz-Carlton Residences at 1717 North Flagler.
How many units will Rosewood West Palm Beach have?
The tower will have 90 units averaging approximately 3,400 square feet each, plus more than 13,000 square feet of indoor amenities.
What is the expected pricing for Rosewood West Palm Beach?
Pricing has not been announced. However, based on the unit sizes and Rosewood's brand positioning in the market, pricing is expected to start at $4 million or higher per unit.
Has Rosewood West Palm Beach been approved?
Yes. The city of West Palm Beach approved the project in June 2026, including the 195-foot height bonus above the as-of-right 111-foot limit. The developers contributed $4.8 million toward city park improvements and public transit infrastructure to secure the bonus.
When will construction begin for Rosewood West Palm Beach?
No groundbreaking date has been announced. City approval was secured in June 2026, clearing the regulatory path. The next steps are construction permitting and a contractor selection before a groundbreaking timeline can be confirmed.
Local help for buyers in West Palm Beach
If you are buying, selling, or investing in West Palm Beach or anywhere along the North Flagler corridor, understanding how branded developments affect property values matters. Reach out to The Mastropieri Group, Realtors®.
For practical, hands-on support across Palm Beach County, call (561) 556-9853.
Posted by Larry Mastropieri
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