Inside Steve Ross's $600M Bet on West Palm Beach
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Before the $600 million construction loan and Related Ross takeover, this waterfront project had been quietly developing behind the scenes since 2022. Today, we break down every stage of South Flagler House—from the original plans by Frisbie and Hines to Steve Ross's massive investment in West Palm Beach luxury real estate.
What do a $73 million penthouse, twin 28-story towers, and South Florida's biggest condo loan have in common? One man: Steve Ross. And he’s betting big that luxury condos in West Palm Beach are just getting started.
What Is South Flagler House?
South Flagler House sits on a prime waterfront parcel at 1355 South Flagler Drive, covering approximately 3.4 acres. This site, formerly owned by Palm Beach Atlantic University, enjoys…
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