Related Group and BH Group paid $51 million for a four-acre site in 2022. Since then, the project has been filed as apartments, rebranded as Viceroy condos, and now refiled as a residential tower with a Marriott hotel. Here's the full story.
Key Takeaways
- Aventura City Center replaces the Viceroy Residences concept with 248 residential units and a 153-room Marriott extended-stay hotel.
- The Apollo Companies is disclosed as the anticipated acquirer of the development entity.
- The project requires a zoning amendment because the TC-1 Town Center zoning does not currently permit hotels.
Related Group and BH Group filed plans in April 2026 for Aventura City Center, a 23-story residential tower with 248 units and a separate 13-story, 153-room Marriott extended-stay hotel at 2999 NE 191st Street in Aventura. This is the third concept for the four-acre site in three years. The filing discloses that The Apollo Companies is the anticipated acquirer of the development entity. A zoning amendment is required because the TC-1 Town Center zoning does not currently permit hotels. City commission and Local Planning Agency hearings are scheduled.
How did the project get here?
The timeline tells the story. Related Group and BH Group paid $51 million for the site in July 2022. The existing 10-story, 121,000-square-foot office building (BH Group headquarters) remains on the site.
In February 2023, the developers filed the project as Icon Aventura, a 26-story tower with 308 apartments and 12,000 square feet of retail. Density bonuses were negotiated in exchange for hero housing reserved for city employees and teachers.
In January 2025, the project was rebranded as Viceroy Residences Aventura, a 274-unit branded condo with prices starting in the $900,000s. Arquitectonica handled architecture. DesignAgency handled interiors. Cervera Real Estate launched sales.
In April 2026, the project was refiled as Aventura City Center. The residential count dropped to 248 units. A 153-room Marriott extended-stay hotel was added. Each iteration has reduced the residential count while adding operational complexity.
As Larry Mastropieri noted on the Discover South Florida Podcast: "This started as a rental apartment complex, then shifted into branded condos, and now it's a residential tower plus an extended-stay hotel. That kind of pivoting is interesting because it shows how developers adjust to financing, demand, and market conditions. The site stays the same, but the strategy keeps evolving."
What does the current proposal include?
The residential tower rises 23 stories with 248 units, including 10 hero housing units for essential workers. Ground-floor retail totals 10,175 square feet. Amenities total 13,400 square feet.
The hotel rises 13 stories with 153 Marriott extended-stay rooms. Ground-floor retail totals 15,029 square feet. Amenities total 13,000 square feet, including a rooftop lounge and conference space. Total parking across both buildings plus surface lots is 952 spaces.
The developers have requested a unit size reduction: minimum one-bedroom from 800 square feet to 750 square feet. BH Group's existing office building remains on site.
Interested in South Florida development trends? Talk to a Boca Raton real estate agent who tracks the condo and hotel pipeline. Reach out to The Mastropieri Group or call (561) 544-7000.
Why is Apollo Companies taking over?
The Apollo Companies is disclosed as the anticipated acquirer of the development entity (Aventura 2999 LLC). The acquisition has not yet closed as of the filing. Their entry effectively transfers day-to-day project responsibility from Related Group and BH Group to a South Florida-based operator.
Apollo Companies was named Developer of the Year by the Latin Builders Association in both 2024 and 2025 and received RED Awards both years. They are active in residential, hospitality, office, and mixed-use development across South Florida.
Related Group and BH Group's names remain on the approvals, but Apollo carries execution. The pivot signals that branded luxury condo demand at $900,000+ did not materialize in the Aventura submarket as projected. The Marriott extended-stay hotel addresses a genuine hospitality gap near Aventura Mall and Brightline.
How does this compare to Related's West Palm Beach projects?
Related Group and BH Group are running two simultaneous but opposite strategies. In Aventura, they are pivoting toward mixed-use, hospitality-anchored, mixed-income development. In West Palm Beach, they are doubling down on ultra-luxury branded residences.
Ritz-Carlton Residences West Palm Beach (138 units, starting from $3 million) is over 70% pre-sold and under construction. Rosewood Residences (90 units) is pending height bonus approval, but moving forward with conviction given the West Palm Beach track record.
The partnership also has Rivage Bal Harbour (61-unit boutique luxury) and Six Senses Residences on Singer Island in the pipeline. Condo market conditions vary significantly by submarket, and developers are calibrating accordingly.
FAQs about Aventura City Center
What happened to Viceroy Residences Aventura?
Viceroy Residences Aventura launched sales in January 2025 with prices starting in the $900,000s. The concept has been replaced by Aventura City Center, which includes 248 residential units and a 153-room Marriott extended-stay hotel instead of the branded condo format.
Who is developing Aventura City Center?
Related Group and BH Group are the original developers. The April 2026 filing discloses that The Apollo Companies is the anticipated acquirer of the development entity. Apollo would take over day-to-day execution while Related and BH remain on approvals.
How many units will Aventura City Center have?
The residential tower includes 248 units across 23 stories, including 10 hero housing units for essential workers. The separate hotel tower includes 153 Marriott extended-stay rooms across 13 stories.
Does Aventura City Center require zoning approval?
Yes. TC-1 Town Center zoning does not currently permit hotels. The developers have requested a zoning amendment. City commission and Local Planning Agency hearings are scheduled, but the amendment has not yet been approved.
Where is Aventura City Center located?
The project is located at 2999 NE 191st Street in Aventura, a four-acre site adjacent to Aventura Government Center and south of Aventura Mall. BH Group's existing 121,000-square-foot office building remains on the site.
Local help for buyers and investors in South Florida
If you are buying, selling, or investing in Aventura, Boca Raton, or anywhere in South Florida, tracking development shifts helps you understand where the market is heading. Reach out to The Mastropieri Group, Realtors®.
For practical, hands-on support across the region, call (561) 544-7000.
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