The Cipriani family's 133-home, service-led tower in downtown Boca Raton has quietly sold about half its units without hitting the MLS. It is the city's first new branded residence in over a decade.
Key Takeaways
- Mr. C Residences, a Cipriani-branded, 12-story, 133-home tower at 41 SE 4th Street in downtown Boca Raton, is about 50% sold before it has even listed on the MLS.
- It is Boca's first new branded residence in over a decade, built around hotel-style service, a rooftop resort deck, a spa, and a ground-floor Bellini restaurant.
- Prices start around $1.95 million for two- and three-bedroom homes, with completion targeted for 2029.
One of the most famous names in hospitality just picked downtown Boca Raton, and it has been selling so quietly that half the building is already gone. Mr. C Residences, from the Cipriani family, is a 12-story, 133-home tower built around hotel-style service. Mr. C Residences is Boca's first new branded residence in more than a decade, and it has reached roughly 50% sold before even hitting the MLS.
What is Mr. C Residences Boca Raton?
Mr. C is the residential arm of the Cipriani family, the fourth generation of the family whose patriarch opened Harry's Bar in Venice in 1931, a haunt of Hemingway and European royalty and the birthplace of the Bellini cocktail and the carpaccio dish too! The Boca tower carries that hospitality legacy into a home. It rises 12 stories with 133 private residences at 41 SE 4th Street in downtown Boca Raton, in two- and three-bedroom layouts from about 1,520 to 2,869 square feet, with no short-term rentals allowed.
Key International and Wexford Real Estate Investors are the developers, with architecture by Arquitectonica and interiors by 1508 London. Douglas Elliman leads sales, prices start around $1.95 million (penthouses reach roughly $8.5 million), and completion is targeted for 2029. It joins the brand's other Florida project, its sister tower in West Palm Beach, which is even further along on sales.
Why is it selling so fast before going public?
The striking part is the pace. As Larry Mastropieri noted on the Discover South Florida Podcast, Mr. C has barely marketed itself: "This is great. I mean, you haven't really marketed too much before this." Yet it is already about half sold.
Kathy Koch, a senior sales executive for Mr. C, explained on the show: "We've been selling quietly just for the last few months. Our sales gallery opened in May, and we're already 50% sold, which is pretty miraculous in such a short period of time." The building is not even on the MLS yet. The draw, she said, is the brand and the service model: "We're going to function like a hotel without it being a hotel."
What makes Mr. C different from other luxury condos?
Mr. C's pitch centers on service more than square footage. As Kathy put it, "We're not selling the views, we're selling everything else. We're selling the lifestyle, the luxury, the walkability, the amenities, the brand." The amenities lean hard into wellness and hospitality: a rooftop resort deck with an infinity pool, cabanas, an open-air cinema, and a golf simulator; a spa with a hammam, infrared sauna, and steam room; a 75-foot lap pool, hot and cold plunge pools, and private padel and pickleball courts; plus concierge, valet, and towel service. The ground-floor Bellini restaurant, named for the Cipriani cocktail, will be open to the public.
One thing that sets Mr. C apart from Boca's last branded attempt is that the Cipriani family runs it directly. "This is not a licensing play," Kathy said, noting that the family will operate the restaurant, spa, and property management.
Interested in Mr. C or another new luxury condo in downtown Boca Raton? A local expert can help you compare them and move quickly when one fits. Talk to a real estate agent in Boca Raton who knows the new-development market. Reach out to The Mastropieri Group, Realtors® or call (561) 544-7000.
Why downtown Boca, and why now?
Location is central to the pitch. The tower sits at 41 SE 4th Street, steps from Mizner Park, Royal Palm Plaza, and downtown Boca's shops and restaurants, about a mile from the Atlantic, near the Boca Raton Club, and close to the Brightline station for fast trips to West Palm Beach and Miami. To build it, the developers won a height variance, rising to 12 stories, or 13 with the rooftop, where nearby buildings usually top out around 9 or 10, which is part of why the upper-floor views are so strong.
It reflects downtown Boca's shift toward walkable, service-led luxury. As Larry put it, for anyone still on the fence: "Come check it out before they sell them all."
Watch More on This Topic: Watch this segment | Full Episode | Last week's recap
Frequently Asked Questions
What is Mr. C Residences Boca Raton?
Mr. C Residences Boca Raton is a 12-story, 133-unit luxury condominium tower at 41 SE 4th Street in downtown Boca Raton, developed under the Cipriani family's Mr. C hospitality brand. It offers two- and three-bedroom homes with hotel-style service, and it is Boca's first new branded residence in over a decade.
Who is behind Mr. C Residences?
The brand comes from the Cipriani family, known for Harry's Bar in Venice, the Bellini cocktail, and the carpaccio dish, now in its fourth generation. The Boca project is developed by Key International and Wexford Real Estate Investors, designed by Arquitectonica with interiors by 1508 London, and sold by Douglas Elliman Development Marketing.
How much do Mr. C Residences cost?
Prices start around $1.95 million, with penthouses expected to reach roughly $8.5 million. The homes are two- and three-bedroom layouts ranging from about 1,520 to 2,869 square feet. The project was reported to be about 50% sold before it had even listed on the MLS.
What amenities does Mr. C Residences offer?
Residents get a rooftop resort deck with an infinity pool, cabanas, an open-air cinema, and a golf simulator, plus a spa with a hammam and sauna, a 75-foot lap pool, plunge pools, and private padel and pickleball courts. Service is central, with concierge, valet, and a public ground-floor Bellini restaurant.
When will Mr. C Residences be completed?
Completion is targeted for 2029. Sales have been underway from a downtown gallery at 36 SE 3rd Street.
Local help for Boca Raton buyers, sellers, and investors
Whether you are eyeing a branded condo, selling in a competitive market, or weighing an investment in downtown Boca Raton, it helps to work with a team that follows new development closely. Reach out to The Mastropieri Group, Realtors® in Boca Raton, or call (561) 544-7000 for practical, hands-on guidance across South Florida.
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