Riviera Beach has often been overlooked in conversations about luxury living in South Florida. While areas like Boca Raton, Delray Beach, and West Palm Beach have exponential growth in new development, Riviera Beach has remained relatively quiet.
That’s about to change. Boca Raton-based developer SobelCo is moving forward with an ambitious plan to build four new condo towers at 1117 Broadway in Riviera Beach. The project includes over 500 residential units, thousands of square feet of commercial space, and a design that aims to reshape the area into a walkable, amenity-rich community.
In a region where new construction often exceeds one million dollars per unit, this development is designed to meet the needs of entry-level buyers, younger professionals, and investors looking for untapped value in a rising market. This article explores what the project includes, why it matters, and what it signals for the future of Riviera Beach real estate.
What SobelCo Is Building at 1117 Broadway
Four Towers, 508 Condos, and 1.23M Sq Ft of New Construction
The proposal includes:
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Two 20-story towers and two 13-story towers
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508 residential units
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Condos ranging from 876 to 1,467 sq ft
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A mix of one-bedroom (246 units) and two-bedroom (262 units) floorplans
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A pool on the ninth floor of each building
Designed by GarciaStromberg, the towers emphasize vertical luxury living while minimizing visual clutter at street level.
Retail, Restaurant Space, and Public Amenities
The towers will include:
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10,000 square feet of commercial space for retail and restaurants
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Public art displays along Broadway
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A pedestrian path connecting 12th Street to 11th Street
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Public civic space for community use
These elements aim to support a walkable environment and attract foot traffic.
Parking and Infrastructure
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1,083 parking spots
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Parking decks hidden behind apartment and retail space
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Traffic improvements to support increased density
Brian Terry of Insite Studio is leading the site planning process.

Why This Development Matters for First-Time Buyers
Smaller Units, Big Amenities
These condos offer smaller footprints but don’t skimp on comfort. Each building will feature modern amenities like rooftop pools, secure access, and possibly fitness centers or lounge areas. This makes them ideal for buyers seeking value without giving up quality.
The Price Point Problem in Palm Beach County
Most new condos in Palm Beach County are priced at over $1 million. This makes it tough for new buyers to enter the market. SobelCo's Riviera Beach towers aim to offer more realistic pricing without sacrificing location or convenience.
A Smart Entry into Riviera Beach Real Estate
For many, this could be the easiest path to own property in a growing waterfront city. If you’re exploring opportunities in the area, this may be one of the best options coming to market.
Why Riviera Beach Is Gaining Attention from Developers
The location of the development—1117 Broadway, is just blocks from the Intracoastal and within walking distance of Marina Village, a mixed-use waterfront community that already includes restaurants, public marina space, and future residential projects. Developers like Related Group and BH Group have also announced major multifamily projects nearby, signaling confidence in Riviera Beach’s growth potential.
Riviera Beach is undergoing a shift that reflects the kind of steady progress seen in areas like Coconut Grove. Once considered underutilized, the city is now benefiting from a more strategic approach to urban planning, targeted investment, and meaningful community engagement. The goal is to support long-term growth while preserving the character of the area.
Riviera Beach is one of the last coastal cities in Palm Beach County with significant room for new growth. As demand continues to rise and supply remains constrained, especially near the waterfront, this type of development could be the catalyst that attracts both new residents and future projects.

What’s Next? Zoning, Approvals, and Timeline
Initial Green Light Secured
The city’s Planning & Zoning Board unanimously approved the zoning and site plan on July 24, 2025. The developers have already secured previous approval for a 20-story condo tower at this site.
What Still Needs Approval
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City Council approval
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Final architectural reviews
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Construction and environmental permitting
While there’s no exact timeline, construction could begin once final clearances are in place.
What This Means for Buyers and Real Estate Agents
Opportunities for First-Time Buyers and Investors
This development opens a rare window in a hot market. Investors may also want to take note — with pricing aimed at the mid-range, rental potential could be high.
How Local Realtors Can Help
Working with an experienced Riviera Beach real estate agent can help buyers:
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Understand pre-construction options
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Navigate contracts and timelines
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Learn about future appreciation in the area
Frequently Asked Questions
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Are there affordable condos in Riviera Beach?
Yes. The SobelCo development is specifically designed to serve buyers who are priced out of other coastal markets. While final pricing hasn’t been released, the focus is on smaller, well-designed units with full amenities at accessible price points. -
What amenities will the new condos offer?
Each of the four towers will include a ninth-floor pool, walkable ground-floor retail or dining, and public spaces that encourage community engagement. The design also features civic art displays and pedestrian walkways. -
When will construction begin?
The developer has secured Planning and Zoning Board approval. Final approval from the City Council is expected next. If that proceeds without delay, construction could begin in 2026. -
Is Riviera Beach a good place to invest in real estate?
Riviera Beach is gaining interest from top developers and is one of the few remaining waterfront cities in Palm Beach County with large parcels available for redevelopment. The area is seeing public and private investment, making it a promising long-term opportunity for investors. -
Who should I contact to learn more about this project?
For early access to pre-construction information or to explore other Riviera Beach investment opportunities, contact Larry Mastropieri at Discover South Florida.
Ready to Buy into the Future of Riviera Beach?
With over 500 new residences coming, SobelCo’s Riviera Beach towers might just be Palm Beach County’s most exciting opportunity for both buyers and investors in 2025. The area is primed for growth, and this development is already reshaping the way buyers view affordability and value in South Florida.
Whether you’re a buyer, investor, or just real estate-curious, now is the time to explore Riviera Beach before prices climb.
Reach out to Larry Mastropieri, trusted local broker and investment expert, to stay updated on Riviera Beach’s top new developments. Call us today at (561) 544-7000 or visit The Mastropieri Group, Realtors®.
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