Porsche, Aston Martin, Bentley, and now Bugatti. Every major hypercar brand is building condos in South Florida. That tells you everything about where this market is headed.
- Bugatti Residences Miami will include 183 units across 60 stories at 75 SW Miami Avenue Road, with a projected total value of $650 million.
- Prosper Group and Belgium's Versluys Group are developing the tower, with sales launching in H1 2027.
- Branded residences typically command a 25% to 35% premium over comparable non-branded product.
Bugatti, the French hypercar manufacturer known for vehicles that start around $3 million, is expanding into real estate. Announced in September 2026, Bugatti Residences Miami will rise 60 stories on the Miami River with over 300 feet of water frontage and direct access to Biscayne Bay. The developers paid $50 million for the one-acre site in August 2026 after having it under contract for a year and a half. For buyers watching Fort Lauderdale and the broader South Florida luxury market, this project signals where ultra-high-end development is heading.
What Is Bugatti Building in Brickell?
Bugatti Residences Miami will feature 183 units (up from an originally planned 158), including four penthouses. Brandon Haw Architecture is handling the exterior design, which draws on Bugatti's vehicle design language, including the signature C-line. Yabu Pushelberg, the same firm designing Banyan Tree Residences in West Palm Beach, is handling interiors.
What we know so far:
The tower will include approximately 35,000 square feet of food-and-beverage space at the base. Rhodium has been selected as the exclusive global residential operating partner, meaning white-glove butler service for all residents. Bugatti's "Art, Forme, Technique" philosophy will influence everything from the architecture to the arrival experience.
What has not been disclosed:
Individual unit pricing, square footage, floor plans, bedroom configurations, finishes, and the full amenity package remain under wraps ahead of the 2027 sales launch. The developers are keeping details intentionally limited. One source estimates delivery in 2028, but no official date has been confirmed.
On a simple average, the $650 million projected exit value works out to roughly $3.6 million per unit across 183 residences. For context, Aston Martin Residences in downtown Miami sold units from approximately $1 million to over $50 million.
Why Do Developers Keep Chasing Branded Residences?
As Larry Mastropieri explained on the Discover South Florida Podcast: "The stat that stood out is that branded residences typically command a 25% to 35% premium over comparable non-branded product. That is a huge premium. It is obvious why developers love this model. When a brand can add that much over comparable product, developers will keep chasing it. That is why every other building feels branded right now. It may not always be Bugatti, but it is some lifestyle, hotel, car, or luxury brand attached to the building."
Bugatti is not selling condos. It is selling identity. The buyer profile for these projects is international ultra-high-net-worth individuals who buy the brand before they buy the building. Miami has become the global capital of branded residences, with more projects announced or under construction than any other U.S. city.
Interested in luxury new construction across South Florida? Talk to a luxury realtor who tracks branded residence projects and pre-construction pricing. Reach out to The Mastropieri Group or call (561) 544-7000.
How Does Bugatti Compare to Other Automotive Residences?
South Florida now has a full lineup of automotive-branded towers. Porsche Design Tower in Sunny Isles Beach, completed in 2017, introduced the Dezervator car elevator and sold out to celebrities including Lionel Messi and Maluma. Aston Martin Residences in downtown Miami is complete at 66 stories. Bentley Residences, also by Dezer Development in Sunny Isles, is under construction and backed by a $630 million construction loan. Mercedes-Benz Places in Brickell has been proposed.
Bugatti's entry raises the stakes. The brand produces fewer than 100 vehicles per year, each priced between $3 million and $4 million. If the Miami project follows the Dubai playbook (Bugatti's first residential project with BinGhatti), expect private pools in every unit, butler and chef service, themed collections, and bespoke Bugatti interiors.
In Dubai, Bugatti Residences two-bedroom units start at approximately $5.8 million. The record sale was a $150 million penthouse, the most expensive in the Middle East. Miami Brickell waterfront pricing should be comparable or potentially higher given the U.S. market premium.
What Does This Mean for Brickell and South Florida?
The Brickell condo market currently has over 600 active listings ranging from $81,000 (Smart Brickell micro-unit) to $31.76 million (Baccarat Residences penthouse). The average listing price is $899,000. At a roughly $3.6 million average, Bugatti would price four times above the Brickell average.
Bugatti's buyer is not competing with Icon Brickell at $500,000 to $1.2 million. They are competing with Baccarat ($5.5 million to $31.76 million) and Rise/Reach penthouses at the top of the market. Bugatti is betting that branded ultra-luxury exists in a separate demand lane from the broader condo market.
For buyers watching Boca Raton, Palm Beach, and other South Florida luxury markets, the branded residence trend isn't slowing. Mr. C/Cipriani, Mandarin Oriental, Banyan Tree, and Ritz-Carlton projects are all in various stages across the region. The brand is the differentiator in a market with too many luxury condos competing for the same buyer.
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Frequently Asked Questions About Bugatti Residences Miami
How many units will Bugatti Residences Miami have?
The tower will include 183 residences across 60 stories, including four penthouses. This is up from the originally planned 158 units. The building will sit on a one-acre site with over 300 feet of Miami River frontage.
When will sales begin for Bugatti Residences Miami?
Sales are scheduled to launch in H1 2027. The developers have not announced official pricing, unit sizes, or floor plans. Delivery is estimated for 2028, though no official completion date has been confirmed.
Who is developing Bugatti Residences Miami?
Prosper Group (CEO Jay Roberts) and Belgium's Versluys Group (CEO Bart Versluys) are co-developing the project. This is Versluys Group's first U.S. project. The firms paid $50 million for the site in August 2026.
Is Bugatti Residences Miami the first Bugatti residential project?
No, but it is the first in the United States. Bugatti's first residential project is Bugatti Residences by BinGhatti in Dubai, a twin-tower development nearing completion in 2026. That project set the record for the most expensive penthouse sale in the Middle East at $150 million.
How much will units at Bugatti Residences Miami cost?
Official pricing has not been released. Based on the $650 million projected exit value across 183 units, the simple average is approximately $3.6 million per unit. However, pricing will likely vary widely, with penthouses expected to command much higher prices based on Dubai precedent.
Local Help for Luxury Buyers and Investors in South Florida
If you are tracking pre-construction luxury projects, branded residences, or waterfront condos across South Florida, it's important to understand how projects like Bugatti Residences fit into the broader market. Whether you are comparing options in Broward County or Palm Beach County, working with someone who follows these developments can help you make informed decisions. Reach out to The Mastropieri Group, Realtors®.
For practical, hands-on support across South Florida, call (561) 544-7000.
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