Yes, the neighborhood is actually called SoSo. No, we're not making that up. But the name aside, PulteGroup is building 30 luxury townhomes here starting in the low $900,000s, and when a national public builder makes that kind of bet, it's worth paying attention.
Key Takeaways
- PulteGroup has started construction on The Domaine at SoSo, a gated community of 30 three-story luxury townhomes at 432 Nottingham Boulevard.
- Pricing starts in the low $900,000s, with two floor plans ranging from approximately 2,100 to 2,400 square feet.
- The project is located west of Federal Highway, a location choice that signals SoSo's expansion as a luxury submarket.
According to the South Florida Business Journal, PulteGroup (NYSE: PHM) has launched construction and sales on The Domaine at SoSo, a gated community at 432 Nottingham Boulevard in West Palm Beach. The 1.6-acre site will include 30 three-story townhomes with New Urbanist design features, including front-facing porches and rear alley entry via a landscaped interior road.
PulteGroup is one of America's largest homebuilders, operating in more than 45 markets and having built over 775,000 homes in its 70-year history. Their decision to build luxury townhomes in SoSo is a data-backed bet on West Palm Beach's continued appreciation.
What is PulteGroup building?
The Domaine at SoSo offers two floor plans. The Marlow ranges from 2,098 to 2,391 square feet with 3 bedrooms and 3.5 bathrooms. The Saltwater offers 3 bedrooms and 2.5 bathrooms with an optional 3-car garage. Pricing starts in the low $900,000s.
The community is gated with New Urbanism design principles. Street-facing porches and rear alley entry eliminate garage-facing facades, creating a more walkable, neighborhood-scale feel. Construction and sales launched in Q1 2026, with a VIP interest list available at pulte.com/soso.
Location advantages include walking distance to Antique Row on South Dixie Highway, proximity to Phipps Park, and easy access to the Brightline West Palm Beach station, Palm Beach International Airport, and I-95. The community is zoned to Alexander Dreyfoos Junior School of the Arts, ranked among the nation's top public schools.
Why does the location matter?
As Larry Mastropieri explained on the Discover South Florida Podcast: "Typically, my move for buyers and developers in SoSo is east of Federal Highway. This project is west of Federal, and that is something to flag. It does not kill the project, but it is a hurdle compared to being east of Federal."
SoSo (South of Southern) is an established West Palm Beach neighborhood along South Dixie Highway, roughly between Southern Boulevard and Forest Hill Boulevard. The area has a Walk Score of 79 (Very Walkable) and has been quietly appreciating as an alternative to downtown and the waterfront.
Mastropieri added: "What's interesting is that SoSo is expanding. There is enough redevelopment in that area that Pulte can move with conviction west of Federal. That is a pretty big deal for luxury townhomes in this location."
Considering new construction townhomes in West Palm Beach? Talk to a real estate agent in West Palm Beach who understands how SoSo compares to other WPB neighborhoods. Reach out to The Mastropieri Group or call (561) 556-9853.
How does this compare to other new construction?
No direct comparable luxury townhome community is currently under construction in West Palm Beach at The Domaine's price point. The WPB new construction market is split between high-rise luxury condos ($1.5 million and up) and affordable townhome communities from national builders like Lennar and D.R. Horton (mid-$400,000s).
The $900,000 boutique luxury townhome category in West Palm Beach is largely unfilled by new construction. That gap is part of why PulteGroup's decision to build The Domaine at this price point is a market signal worth tracking.
The closest comparables in Palm Beach County are in adjacent markets. Fifth Avenue Townhomes in downtown Delray Beach (5 fee-simple luxury townhomes from $2.8 million, no HOA) is under construction for Spring 2027 delivery. Symphony Place in West Palm Beach (40 gated single-family homes from approximately $600,000) is the closest WPB gated community by product size, though not by price.
What does this signal about SoSo?
The $900,000+ starting price for a townhome in SoSo is a pricing statement. This is not a workforce or first-time-buyer product. PulteGroup is targeting the same affluent, walkability-oriented buyer who is driving demand in downtown West Palm Beach and the North Flagler corridor.
Brent Baker, PulteGroup's Southeast Florida Division President, expressed strong interest in the project, with a VIP list active before construction was completed. That early demand suggests absorption will not be a challenge at this price point.
SoSo may still have the funny name, but the real estate story is not so-so anymore. The neighborhood has real momentum, and PulteGroup's entry accelerates its formal recognition as a luxury residential submarket.
Watch More on This Topic
Watch: The Domaine at SoSo Segment ・ Full Episode: DSF Live Ep. 77 ・ Last Week's Recap: Ep. 76
Frequently Asked Questions
What is The Domaine at SoSo in West Palm Beach?
The Domaine at SoSo is a gated community of 30 three-story luxury townhomes being built by PulteGroup at 432 Nottingham Boulevard in West Palm Beach's SoSo district. Pricing starts in the low $900,000s, with two floor plans ranging from approximately 2,100 to 2,400 square feet.
Is The Domaine at SoSo a good location in West Palm Beach?
Yes, with a caveat. The location is west of Federal Highway, which is less established than east of Federal for luxury product. However, the SoSo neighborhood is expanding, and PulteGroup's entry signals confidence in the area's continued appreciation. The community is walkable to Antique Row and zoned to Alexander Dreyfoos Junior School of the Arts.
How much do townhomes cost at The Domaine at SoSo?
Pricing starts in the low $900,000s. Two floor plans are available: The Marlow (2,098-2,391 sq ft, 3BR/3.5BA) and The Saltwater (3BR/2.5BA with optional 3-car garage). This fills a gap in West Palm Beach's new construction market between high-rise condos and entry-level townhomes.
When will The Domaine at SoSo be completed?
Construction and sales launched in Q1 2026. A VIP interest list is available at pulte.com/soso. Completion timeline has not been publicly announced, but PulteGroup typically delivers new construction townhomes within 12-18 months of sales launch.
What is the SoSo neighborhood in West Palm Beach?
SoSo stands for "South of Southern," referring to the area along South Dixie Highway roughly between Southern Boulevard and Forest Hill Boulevard. The neighborhood has a Walk Score of 79 and is known for Antique Row, proximity to Phipps Park, and easy access to downtown West Palm Beach, Brightline, and Palm Beach International Airport.
Local help for buyers and investors in West Palm Beach
If you are buying, selling, or investing in West Palm Beach, SoSo, or anywhere in Palm Beach County, understanding how new construction pricing compares across neighborhoods matters. Reach out to The Mastropieri Group, Realtors®.
For practical, hands-on support across West Palm Beach, call (561) 556-9853.
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