A 278-unit rental project is planned for 3.1 acres that was once a parking lot for the Big Easy Casino. The two eight-story buildings would bring rooftop amenities, pickleball courts, and ground-floor retail to a corridor gaining momentum.
Key Takeaways
- Greenzone proposes two eight-story buildings with 278 apartments and approximately 17,745 square feet of retail.
- Billionaire Jeffrey Soffer sold the land as part of a larger transaction from his Big Easy Casino holdings.
- Hallandale Beach's development pipeline includes several other multifamily and condo projects.
According to The Real Deal, Kadima Developers and Persea Ventures are planning a development called Greenzone at 501 NE 7th Street in Hallandale Beach. The site was formerly a parking lot for the Big Easy Casino, which continues to operate at 831 Federal Highway.
The project calls for two eight-story buildings with 278 residential units and approximately 17,745 square feet of retail space. SKLARchitecture is designing the development.
What is being proposed at Greenzone?
The 3.1-acre site would contain two eight-story buildings with 278 rental units and ground-floor retail. Unit sizes range from approximately 500 square feet for efficiencies to over 1,000 square feet for two-bedrooms.
Unit mix: 54 efficiency units (approximately 500 sq ft), 168 one-bedrooms (approximately 740 sq ft), and 56 two-bedrooms (approximately 1,050 sq ft).
Amenities: A rooftop deck above the 391-space parking structure, pool, spa, clubhouse, and two pickleball courts. All units would have floor-to-ceiling windows and private balconies.
As Larry Mastropieri explained on the Discover South Florida Podcast: "The unit mix works for this kind of project. You have efficiency units, one-bedrooms, and two-bedrooms, with one-bedrooms around 740 square feet and two-bedrooms over 1,000 square feet. That gives them a rental product that can serve a pretty broad market."
How did this land transaction happen?
The Greenzone site was once part of billionaire Jeffrey Soffer's Big Easy Casino holdings. Soffer's Fontainebleau Development purchased the 28-acre Big Easy site (formerly Mardi Gras Casino and Racetrack) for $12.5 million in 2018.
In December 2025, Fontainebleau Development sold 12.2 acres of the site to Kadima Developers for $31.1 million (approximately $2.5 million per acre). Kadima financed the acquisition with a $17.6 million loan from RMWC.
Kadima then sold the 3.1-acre Greenzone parcel specifically to Persea Ventures for $12 million (approximately $3.9 million per acre). Kadima will serve as project manager while Persea Ventures owns the site. The land's value nearly doubled between transactions, reflecting developer confidence in Hallandale Beach's trajectory.
Considering Hallandale Beach or southern Broward County? Talk to a Fort Lauderdale area real estate agent who understands this corridor's redevelopment momentum. Reach out to The Mastropieri Group or call (954) 833-1468.
What else is happening in Hallandale Beach?
Greenzone is not an isolated project. Hallandale Beach's development pipeline has accelerated in recent years, with several multifamily and condo projects underway.
Parks at Hallandale: 13th Floor Investments received approval in 2024 for a 398-unit multifamily project at 106 Pembroke Road, adjacent to the Big Easy Casino site.
Oasis Hallandale: Developer Giuseppe Iadisernia launched sales in 2024 for a 25-story condo tower with 250 units at 1000 East Hallandale Beach Boulevard. Pricing ranges from $750,000 to $5 million.
Residences at Shell Bay: Witkoff and PPG are building 108 residences on 150 acres at the former Diplomat Golf Resort site. The Auberge-branded development is under construction with delivery expected in 2027.
As Larry Mastropieri observed: "This is another sign that Hallandale Beach has redevelopment momentum. There are other projects happening in that area, and I would expect future growth there. Every South Florida city seems to have something going on right now."
What does this mean for Hallandale Beach buyers and renters?
Rental inventory: Greenzone would add 278 apartments to Hallandale Beach's rental supply. The unit mix targets a broad market, from efficiency units for singles to two-bedrooms for small families or roommates.
Land values: The land transaction shows how quickly values are rising in this corridor. Soffer paid $12.5 million for 28 acres in 2018. Eight years later, a 3.1-acre portion alone traded for $12 million.
Timeline: Greenzone is still in the permitting and approvals phase. No construction timeline has been announced, and buyers should monitor progress before making decisions based on this project.
Watch More on This Topic
Watch: Greenzone Segment ・ Full Episode: DSF Live Ep. 79 ・ Last Week's Recap: Ep. 78
Frequently Asked Questions
What is Greenzone in Hallandale Beach?
Greenzone is a proposed 278-unit rental development at 501 NE 7th Street in Hallandale Beach. The project would include two eight-story buildings with approximately 17,745 square feet of retail space on a 3.1-acre site that was formerly a parking lot for the Big Easy Casino.
Who is developing the Greenzone project in Hallandale Beach?
Persea Ventures owns the site, and Kadima Developers is serving as project manager. SKLARchitecture is designing the two eight-story buildings. The land was previously part of Jeffrey Soffer's Big Easy Casino holdings, which were sold in December 2025.
How many units are planned for Greenzone in Hallandale Beach?
Greenzone proposes 278 rental units across two buildings: 54 efficiency units (approximately 500 sq ft), 168 one-bedroom units (approximately 740 sq ft), and 56 two-bedroom units (approximately 1,050 sq ft).
What amenities are planned for Greenzone in Hallandale Beach?
The development would include a rooftop deck above the 391-space parking structure, a pool, a spa, a clubhouse, and two pickleball courts. All units feature floor-to-ceiling windows and private balconies.
Is the Big Easy Casino in Hallandale Beach closing?
No. The Big Easy Casino continues to operate at 831 Federal Highway. Greenzone is planned for a separate 3.1-acre parcel that was formerly used as a parking lot for the casino, not the casino property itself.
Local help for buyers and investors in Hallandale Beach
If you are buying, selling, or investing in Hallandale Beach or southern Broward County, understanding how new development affects rental rates and property values matters. Reach out to The Mastropieri Group, Realtors®.
For practical, hands-on support across Hallandale Beach and Fort Lauderdale, call (954) 833-1468.
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