PMG sold out the first tower in roughly two months. Now the second tower is topping out, and the nightlife brand has become a real estate empire. This is either everything you love or everything you hate about Miami.
- E11EVEN Club Hotel & Residences (Tower 1) delivered in June 2026 with roughly 457 units.
- E11EVEN Residences Beyond (Tower 2) is topping out and will add approximately 550 more units in 2027.
- Combined, the two towers bring roughly 1,000 residences to downtown Miami's Park West district.
E11EVEN is not just a condo project. It is a nightlife brand turned into a residential tower, hotel concept, and Miami lifestyle asset. PMG took a warehouse district, attached it to one of the city's most recognizable 24/7 clubs, sold the access story, and expanded the project into roughly 1,000 residences across two 65-story towers. According to The Real Deal, the first tower sold out approximately $375 million in presales, with about 90% of units going under contract in roughly two months during the 2021 launch.
What is E11EVEN Residences?
The project consists of two towers at 20 and 90 NE 11th Street in Miami's Park West neighborhood (also called District 11). Both towers rise 65 stories and stand approximately 700 feet tall. The developers are E11EVEN Partners (Marc Roberts, Michael Simkins, and Dennis DeGori) in a joint venture with PMG (Ryan Shear, Kevin Maloney, and Dan Kaplan). Sieger Suarez Architects designed the buildings, with AvroKO handling interiors.
The two towers wrap around Club Space, one of Miami's longest-running nightlife venues, and connect via a skybridge. The development includes the E11EVEN day club and pool, a casino-style sports lounge, and Chopra Spa. Tower 2 (Beyond) adds a rooftop helipad, a 93-foot pool, and The Clayton, a $25 million private cigar and social club.
Units in the first tower ranged from approximately $600,000 to $30 million, with some buyers paying in cryptocurrency. The short-term rental structure is a big part of the pitch. Owners can rent their units through the building's hotel program when they are not using them, which appeals to investors who want income plus lifestyle access. According to our coverage of Latin American buyers in South Florida, 91% of international investors purchase property for investment purposes, and projects with short-term rental flexibility tend to attract strong foreign interest.
Who is buying at E11EVEN?
The developers have reported celebrity buyers including Jake Paul and Logan Paul (each reportedly paying around $20.5 million for penthouses), WNBA star Candace Parker, former ESPN anchor Sage Steele, and MMA fighter Luke Rockhold. Tennis player Nick Kyrgios was photographed at the sales center, though no purchase has been confirmed.
The celebrity buyer list is part of the marketing strategy. When you are selling a nightlife-branded tower, name recognition matters. It signals to other buyers that this is where a certain crowd wants to be. The David Beckham penthouse sale at One Thousand Museum worked the same way. Celebrity transactions generate headlines, and headlines generate traffic to the sales gallery.
Interested in Miami's branded condo market? Talk to a real estate agent in South Florida who tracks luxury tower sales and short-term rental structures. Reach out to The Mastropieri Group or call (561) 544-7000.
Why did Tower 1 sell out so fast?
A few things came together at the right time. The 2021 presale launch caught the tail end of Miami's pandemic-era buying frenzy, when out-of-state money was flooding into South Florida. The crypto-friendly approach attracted buyers who had made money in digital assets and wanted to park it in real estate. And the nightlife brand gave the project an identity that stood out from every other glass tower going up in downtown Miami. With the 2026 World Cup bringing more foreign buyers to Miami, branded projects with international appeal continue to attract global capital.
PMG also structured the deal to allow short-term rentals through the building's hotel program. That gave investors a way to generate income while still having access to the amenities and the E11EVEN lifestyle. It is a hybrid model that works for buyers who want optionality, not just a primary residence.
The result was roughly 90% of units under contract in about two months, totaling approximately $375 million in presales. Tower 2 (Beyond) followed with a $262 million construction loan from Madison Realty Capital and is now topping out, with delivery expected in 2027.
How does E11EVEN compare to other Miami branded towers?
Miami has become the capital of branded residential towers. Aston Martin Residences opened 99% presold in April 2024 with a sellout reportedly exceeding $1 billion. The Residences at Mandarin Oriental is planning 298 condos across two towers on Brickell Key. Porsche Design Tower in Sunny Isles lets you park your car in your living room. Mercedes and Bentley have branded projects in the pipeline.
E11EVEN is different because the brand is not borrowed from an automaker or hotel chain. It is homegrown Miami nightlife. The club has been a fixture in the city for years, and the developers leveraged that identity into a real estate play. Whether you think that is genius or absurd probably depends on how you feel about Miami itself.
As Larry Mastropieri explained on the Discover South Florida Podcast: "This project is a little risqué, but if you are going to do it anywhere, Miami fits. The brand, the nightlife, the celebrity buyers, the short-term rental structure, and the skyline presence all make sense there. It would not work the same way in most markets."
What should buyers know before purchasing?
A few things to keep in mind if you are considering E11EVEN or any similar project:
Short-term rental rules: The building allows short-term rentals through its hotel program, but you need to understand how the revenue split works, what fees are involved, and how much occupancy you can realistically expect. These projections can vary widely from what actually happens.
HOA and operating costs: Branded buildings with hotel-style amenities tend to have higher monthly costs. The pools, clubs, spas, and staffing all need to be funded. Make sure you understand the full carrying cost before you buy.
Resale dynamics: Branded towers can appreciate quickly in hot markets, but they can also be harder to sell when the market cools. The buyer pool is narrower than a conventional condo. You are selling a lifestyle, not just square footage.
Developer reputation: PMG has a strong track record in Miami, with projects like Waldorf Astoria Miami and Echo Brickell. That matters when you are buying preconstruction. Not every developer delivers what they promise.
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Frequently Asked Questions about E11EVEN Residences in Miami
How many units are in E11EVEN Residences?
The two E11EVEN towers combined will have roughly 1,000 residences. Tower 1 (E11EVEN Club Hotel & Residences) has approximately 457 units and delivered in June 2026. Tower 2 (E11EVEN Residences Beyond) will add approximately 550 units when it delivers in 2027.
Where is E11EVEN Residences located?
E11EVEN Residences is located at 20 and 90 NE 11th Street in Miami's Park West neighborhood, also called District 11. The two towers wrap around Club Space and are connected by a skybridge. The location is in downtown Miami, near the Kaseya Center and the Brightline station.
Can you do short-term rentals at E11EVEN Residences?
Yes. E11EVEN Residences allows owners to rent their units through the building's hotel program when not in use. This hybrid model appeals to investors who want rental income plus lifestyle access to the amenities and E11EVEN brand.
Who developed E11EVEN Residences?
E11EVEN Residences is a joint venture between E11EVEN Partners (Marc Roberts, Michael Simkins, and Dennis DeGori) and PMG (Ryan Shear, Kevin Maloney, and Dan Kaplan). PMG is known for other Miami projects including Waldorf Astoria Miami and Echo Brickell.
What celebrities bought at E11EVEN Residences?
The developers have reported celebrity buyers including Jake Paul and Logan Paul (each reportedly paying around $20.5 million for penthouses), WNBA star Candace Parker, former ESPN anchor Sage Steele, and MMA fighter Luke Rockhold. These purchases have not been independently verified through public records.
Local help for buyers and investors in Miami
If you are buying, selling, or investing in Miami, understanding how branded towers and short-term rental structures affect property values matters. Reach out to The Mastropieri Group, Realtors®.
For practical, hands-on support across South Florida, call (561) 544-7000.
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