Studios start at $2,250 a month in a city where the average studio rents for about $1,589. With the building nearly done and pre-leasing open, the real question is whether South Florida demand backs up the price.
Key Takeaways
- 21 Hollywood, a 14-story, 200-unit luxury rental at 2100 N Federal Highway, launched pre-leasing in July 2026 and targets completion in early 2027.
- Studios start around $2,250 a month, well above Hollywood's roughly $1,589 average studio rent, with about 22 units available now.
- Hollywood's Federal Highway corridor is planned for up to 25,100 residences, with nearly 6,000 completed or in the pipeline.
Hollywood's building boom is not only happening on the sand. While big names like Related Group circle the century-old Hollywood Beach Resort on the ocean, a smaller developer is already putting up finished product a couple of miles inland. According to Florida YIMBY, 21 Hollywood, a 14-story, 200-unit luxury rental at 2100 N Federal Highway, has launched pre-leasing and is targeting completion in early 2027.
The building was developed by Starlife Group and designed by Kobi Karp Architecture & Interior Design, and it is now getting its finished white exterior. What matters for renters and investors is the price. Studios start around $2,250 a month, and that is where this project meets its first real test.
What is 21 Hollywood, and where does it sit?
The project is 200 luxury rental apartments over about 10,000 square feet of ground-floor retail, 14 stories on North Federal Highway. It topped out in late 2025, opened pre-leasing in July 2026, and is aiming for early 2027. Inside, units come with Bosch appliances, Italian cabinetry, quartz countertops, and curated tile. The amenity list leans resort-style, with an elevated pool deck and private cabanas, a yoga and Pilates studio, a fitness center, co-working space, a cinema and game room, a golf simulator, a children's play area, and a dog park with a wash station.
Location is a real selling point. The building sits minutes from Downtown Hollywood, Young Circle, ArtsPark, the Hollywood Broadwalk, and Brightline, with quick access to the wider highway network and Fort Lauderdale's airport. As Larry Mastropieri noted on the Discover South Florida Podcast: "The building is receiving its finished white exterior treatment as we speak, while glazing continues across the residential flooring. So they're cooking here."
The developer, Starlife Group, is vertically integrated, meaning its in-house team, Starlife Builders, handles construction, and its pipeline runs past 1,600 residential units and 3 million square feet. Founder and CEO Gevorg Shahbazyan said the building reflects the quality and detail the company set out to deliver, with both the residences and the amenities designed to elevate everyday living.
Can the premium rents hold?
Here comes the test. For context, the average Hollywood rent runs about $1,589 for a studio, $2,190 for a one-bedroom, $2,851 for a two-bedroom, and $3,932 for a three-bedroom. A 21 Hollywood studio starting at $2,250 is priced above the market's average one-bedroom, which is an aggressive spot for a studio, even a brand-new one with high-end finishes.
A premium is normal for new construction, so some gap is expected. The open question is how big a gap the market will absorb. With about 22 units available to pre-lease, the early pace will say a lot. South Florida rents are high across the board, and demand has been strong enough that developers keep testing new ceilings, but the market is not only moving up, as we covered in the recent rent softening. Pricing a Hollywood studio like a downtown Fort Lauderdale unit is a real bet, and the lease-up will show whether it pays off.
Weighing a rental or a rental investment in Hollywood? Talk to a real estate agent in Hollywood who can run the actual numbers on rent, price, and appreciation before you commit. Reach out to The Mastropieri Group Realtors® or call (954) 833-1468.
Why the corridor is the story to watch
Hollywood is advancing plans that could accommodate up to 25,100 residences along Federal Highway, with nearly 6,000 units already completed or in the pipeline, all part of Hollywood's push into South Florida's top tier. When a market draws both oceanfront mega-deals and mid-scale delivery inland at the same time, the whole area is moving, not just the beach.
For some investors, the better angle is often the ground itself, not the condo. As Larry put it: "The more East you get, the more interesting or more valuable the dirt." His read is that you can still pick up a single-family home near a project like this and ride the appreciation as the neighborhood matures around new construction. South Florida has long been an appreciation story more than a cash-on-cash story, which is part of why multifamily and land keep trading. The rent math on any one building matters, but the corridor turning over is what tends to reward patient buyers.
Watch More on This Topic: Watch this segment | Full Episode | Last week's recap
Frequently Asked Questions
Where is 21 Hollywood located?
At 2100 N Federal Highway in Hollywood, near Downtown Hollywood, Young Circle, the Broadwalk, and Brightline. It is a 14-story building with 200 luxury rentals over about 10,000 square feet of ground-floor retail.
How much does it cost to rent at 21 Hollywood?
Studios start around $2,250 a month, above Hollywood's average studio rent of roughly $1,589. About 22 units were available for pre-lease as of July 2026. The pricing reflects new construction and high-end finishes.
When will 21 Hollywood be finished?
The building topped out in late 2025, launched pre-leasing in July 2026, and is targeting completion in early 2027.
Who is developing 21 Hollywood?
Starlife Group, founded and led by CEO Gevorg Shahbazyan, a vertically integrated developer whose in-house team, Starlife Builders, is handling construction. Kobi Karp Architecture & Interior Design designed the building.
Is Hollywood's Federal Highway corridor a good place to invest?
It is one of Broward's most active development corridors, with plans for up to 25,100 residences and nearly 6,000 completed or in the pipeline. As with much of South Florida, the bigger opportunity tends to be long-term appreciation rather than immediate cash flow.
Local help for buyers and investors in Hollywood
If you are buying, selling, or investing in Hollywood or the wider Broward market, it helps to work with a team that reads new development the way investors do. Reach out to The Mastropieri Group Realtors®. For practical, hands-on support across Broward County, call (954) 833-1468. You can also browse current homes for sale in Hollywood.
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